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Science backed skincare for motherhood

Clean & pregnancy safe

Clinically proven active ingredients

Designed for motherhood concerns

Fragrance Free

Paraben & Phthalate Free

Gynecologist Approved

Pregnancy Safe

A pregnant woman stands barefoot in a playroom while holding her baby bump, next to a toddler playing.

Our Safe for Mom standards

We reject over 2,500 common skincare ingredients across 4 key areas.
Pregnancy Restricted Ingredients
  • Retinoids (retinol, tretinoin, adapalene, etc.)
  • High-dose salicylic acid (>2%)
  • Hydroquinone
  • Certain chemical sunscreens not deemed pregnancy safe
  • 250+ other excluded ingredients
Endocrine (Hormone) Disruptors
  • Parabens (≈20 types)
  • Phthalates (≈15 types)
  • Phenoxyethanol
  • Triclosan
  • Essential Oils
  • 1,400+ other excluded ingredients
Potential Carcinogens
  • Coal tar dyes
  • Benzene
  • Ethylene oxide
  • 1.4 - dioxane contaminants
  • 500+ other excluded ingredien
Skin Sensitizers
  • Heavy metals (lead, mercury, arsenic, cadmium)
  • PFAS (“forever chemicals”)
  • Nitrosamines
  • Residual solvents & processing by-products
  •  +400+ excluded ingredients
A pregnant women applying In Season Stretch Shield on belly

STRETCH SHIELD

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Expecting mother holding in season stretch shield over belly
Black and white photo of a pregnant women lifting v-neck sweater to show pregnant belly

Built for moms that don't compromise

At In Season, we believe pregnancy should never come at the expense of feeling confident in your skin. Our formulas combine clinically proven actives with clean, pregnancy-safe ingredients, so women never have to choose between efficacy and peace of mind. Thoughtfully formulated to target the skin concerns unique to motherhood, our products deliver high-performance care without compromise.

A close-up of a pregnant woman wearing a white lace bra and a light green cardigan, applying in season stretch shield

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